How Mindfuel Embeds AI into Every Corner of the Company

About This Event

How do you build a company that truly runs on AI — not just uses it? 🧠 The 10th GenAI Wednesday — an anniversary edition! We went behind the scenes at Mindfuel, the company behind Delight, a leading management platform for AI & Data teams worldwide.

🔍 What to Expect

• 🚀 Why AI-First Wins: Why an AI-first strategy is essential for speed, scalability, and lasting differentiation
• 🧩 AI in the Product Loop: How AI shapes feature development, product decisions, and customer success
• ⚙️ AI in Company Operations: How automation and intelligent workflows drive efficiency across Mindfuel
• 💡 AI for Team Amplification: How we use AI to amplify creativity, enhance collaboration, and accelerate impact

Trailer

Full Presentation

Video Chapters

Intro

• 0:00 — Opening & Expectations
• 1:56 — Who is Max? Founding story
• 3:07 — Effectuation & entrepreneurship principles
• 5:31 — Early failures & the hard pivot
• 7:03 — Three problems in enterprise AI
• 8:56 — The Thermomix insight story
• 10:55 — Towards an AI & data impact platform
• 11:53 — Agenda for today

Why AI-First Matters

• 12:46 — Why AI-first matters & will win
• 14:11 — AI-first vs. AI-native companies
• 17:04 — "Change or be changed"

Mindset: Learning from Mobile-First

• 19:10 — Mobile-first as the lesson for AI-first
• 20:14 — How Thermomix moved into a digital era
• 23:12 — Learning from the past to shape the future
• 23:26 — Google's agentic checkout
• 24:38 — ChatGPT/Atlas flight-booking story

AI-First Company Operations

• 26:31 — Inside Mindfuel: insights automation
• 27:59 — AI in product development
• 29:58 — Coding with agents: reality check
• 31:30 — When model updates break prompts
• 32:22 — Automated release notes

AI-First Product (Delight)

• 33:03 — The Value Agent
• 34:14 — Enterprise AI compliance challenges
• 34:58 — The Discovery Agent
• 35:53 — The future CDO experience

Closing

• 36:38 — Where we really are on the curve
• 37:24 — Summary & call to action
• 39:12 — Ending

Speaker Bio

Maximilian Koennings is CPO and Co-Founder of Mindfuel, a Munich-based AI and data impact platform. With a background in product leadership and a passion for turning complex data into actionable insights, Max has led Mindfuel's transformation into an AI-first company. He brings a practitioner's perspective on what it truly takes to embed AI across every corner of an organization.

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📌 Related GenAI Wednesday Sessions

• How to Launch an AI Service in 2 Days — Achim Aziz & Paul Sachse
• Using AI for Fun, Profit, Ransom — Konark Modi
• Industrial Assets & AI — Philipp Reiner

Want more practical AI talks in Munich? Explore upcoming GenAI Wednesday events.

Event Details

• Venue: jambit GmbH, jambit MeetHub, Birketweg 21, 80639 München
• With the kind support of CompuSafe Data Systems AG & jambit GmbH

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